![]() ![]() It was really more about how I felt about the pictures I was taking.”Īnd this is just the beginning. So I tried to take that approach with Tom,” Williams tells Complex. “I just felt like with this campaign I wanted to be able to do that for younger consumers, that same feeling that I felt when I used to look at those photographs of Heisman trophy winners. He wanted to go beyond just creating images for the sake of selling product. The image maker says Brady was very receptive of his artistic vision. While the photos may come across as more subtle than the trademark visuals Williams is known for, most feature crispy white or black background, he was trying to try to make these athletes look like superheroes. ![]() Tom Brady tapped Williams to execute the visual campaign for his BRADY Golf collection that debuted this morning. It isn’t a current-day artist or one of his go-to collaborators. Missy Elliott staring into a fisheye lens in her bubble jumpsuit and bug-eyed shades in “The Rain (Supa Dupa Fly).” Nas and Diddy dancing on the roof of a corner store in “Hate Me Now.” These are just two examples from the long list of memorable imagery Hype Williams has contributed across his 30-plus-year career.īut Williams’ latest partner isn’t someone you’d immediately think of. He’s responsible for countless visuals that helped define aesthetics for an entire generation. ![]()
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